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Home :: Email


18 Jan 2004

What is it with marketers? Email

Marketers are not all stupid or immoral, despite frequent claims to the contrary in the anti-spam community. But when they try their hand at on-line marketing many of them make what seem like obvious mistakes, due to false analogies between e-mail and other media.

I wrote this note over a year ago, but it's just as relevant today, particularly as CAN SPAM encourages some who were sitting on the fence to give it a try.

... read the mini-paper on-line
... mini-paper printable version


posted at: 01:07 :: permanent link to this entry :: 0 comments

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Who is this guy?

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Spam resource
(Al Iverson)

The Spam Diaries
(Ed Falk)

Word to the Wise
(Laura Atkins)

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IRTF Anti-Spam Research Group

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Coalition Against Unsolicited Commercial E-mail



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